Trade mark in business or product

Hello, I am Arun Nagegowda

Here you can see my Articles

Trade mark in business or product

01 MAR 2017

Posted by: Arun Nagegowda. Category : Business

A trade name identifies the business. A trademark identifies the product.

For instance, Infinte Options is a trade name, while Infinte Options is a trademark for the magazine. There are generally four types of marks that can be federally registered: Trademarks: used to identify products.

Definition: Any symbol, word or combination thereof used to represent or identify a product. A service mark means the same thing, but identifies a service. .

Trademarks and service marks are applied to a manufacturer's or a seller's products and services to distinguish them in the marketplace--a valuable marketing tool, in some circumstances. A trademark or service mark prevents another person from offering a similar product or service confusingly similar to yours. If you don't register your trademark, you may be prohibited from using it by someone who has.

A logo can be a trademark, and many times they are used as such. But a trademark can be a separate symbol from the logo of the company. For instance, the familiar stagecoach symbol marks each GMC product, whether it's a Buick, Chevrolet or Pontiac. The stagecoach is GMC's trademark of quality and excellence but not its logo. On the other hand, "Ford" is that company's logo and trademark.

A trademark is a corporate symbol that contributes to the image the company is trying to build. It is a mark of quality and excellence that identifies that company as the manufacturer. Like the logo, a trademark can be a combination of color, type style and shape, or it can be just shape and color, like McDonald's golden arches.

There is also a legal side to the term "trademark." In the legal sense, a trademark is a form of protection of your corporate symbols from use by unauthorized parties. Trademark registration is filed through the Patent & Trademark Office of the U.S. Department of Commerce.

An important point to remember when filing for trademark protection is that a trademark is not a trade name. A trade name identifies the business. A trademark identifies the product. For instance, Entrepreneur Media is a trade name, while Entrepreneur is a trademark for the magazine.

There are generally four types of marks that can be federally registered:

    Trademarks: used to identify products

    Service marks: used to promote a service

    Collective marks: used by organizations or associations to identify themselves

    Certification marks: such as UL (Underwriters Laboratory) used to certify that a particular product has met the manufacturing standards of an impartial third-party regulatory group

Although the 1946 Lanham Trademark Act provides a limited amount of protection to companies upon the "first use" of a symbol, you should register a trademark as quickly as possible.

Comments (0)
Leave A Comment
 
 

Other Related Articles

The Secret to Getting a Lot of Web Design Work


Each week I get two or three requests for design work. They come...

Continue reading ...

step by step affiliate marketing for beginners


The lure of affiliate marketing is undeniable; who can resist pa...

Continue reading ...

How to Create more success by creating an ideal workspace!


How to Create more success by creating an ideal workspace!

Continue reading ...

THE EFFECTS OF BIRTH IN THE PARTICULAR SAMVATSARA


1. Prabhava: The native born in the ‘Prabhava Samvatsara&r...

Continue reading ...

© Copyright 2017 Arun Nagegowda | Designed by Vigor Soft